Marketing Strategy

Instagram can be a highly effective marketing tool if used correctly. If you’re not sure whether it’s right for you, read our introductory guide now.

Micro businesses often struggle to stand out against their bigger corporate cousins, but content marketing can help bridge that gap.

Understanding how customers learn, search and make decisions lets you build relationships earlier in the marketing funnel, increasing reach and conversions.

Search engine optimisation (SEO) shouldn’t scare any one off. A few simple steps can greatly improve your search ranking and increase your visitors. If you’ve …

Your sales and marketing strategy defines how you will go to market with your product and is a statement of the value you expect to …

The marketing funnel describes the process that brings casual viewers closer to your business with a view to converting them to customers.

Technology has made this simpler to record at an acceptable quality, with Hi resolution cameras and microphones available on most phones, but that hasn’t removed the personal barriers. Getting comfortable in front of a camera takes practice, confidence and planning, so Follow these simple steps to record your first video.

What you do with it is up to you, the most important thing is just doing it

As an entrepreneur, the range of inbound marketing approaches can be confusing, but what is the real difference and which one is right for me?

The Internet is full of people willing to tell you how to leverage globalisation and advertising to create niches giving you a global reach, but …

Many companies focus their marketing on the product, not on the customer needs, but customers are looking for solutions not features, so your comms need to talk less about what you do and more about how you solve their problems.

Getting your Startup marketing right is not rocket science, but it can be the difference between success and failure. Here’s a summary of what not to do!