Here are a few ways to grow your audience on Instagram:
- Post consistently: Regular posting helps you remain visible to your existing followers and attract new ones.
- Use relevant hashtags: Research and use popular and relevant hashtags to reach a larger audience.
- Engage with your followers: Respond to comments and messages, and engage with your followers by asking questions or running polls.
- Collaborate with other users: Partner with other users in your niche to reach each other’s audiences.
- Leverage Instagram Stories and IGTV: These features allow you to give your followers a behind-the-scenes look at your life or business and can help keep them engaged.
- Utilise influencer marketing: Partner with influencers in your niche to reach their followers.
- Offer exclusive content: Give your followers a reason to follow you by offering them exclusive content they can’t find anywhere else.
- Run contests and giveaways: Running contests and giveaways can help you attract new followers and keep your current ones engaged.
What makes people follow an instagram account
There are several factors that can influence whether people follow an Instagram account:
- Consistency: Regular and consistent posting can help keep your followers engaged and attract new ones.
- Quality of content: High-quality, visually appealing, and relevant content can attract and retain followers.
- Engagement: Responding to comments and messages, and actively engaging with your followers can help build a relationship and foster loyalty.
- Relevance: Posting content that is relevant to your target audience can help you attract and retain followers who are interested in the same topics.
- Unique value proposition: Offering unique, exclusive, or behind-the-scenes content can give your followers a reason to follow you instead of your competitors.
- Personality: Showcasing your personality through captions and stories can help your followers connect with you on a personal level and feel more invested in your content.
- Collaborations and partnerships: Collaborating with other users or brands can help you reach new audiences and gain exposure to new followers.
- Hashtags: Using relevant and popular hashtags can help you reach a larger audience and attract new followers who are interested in the same topics.
How can I measure audience engagement on instagram
There are several metrics you can use to measure audience engagement on Instagram:
- Likes: The number of likes on a post can indicate how well it resonated with your followers.
- Comments: The number of comments on a post can give you a more detailed understanding of how your followers are interacting with your content.
- Shares: The number of times your post has been shared can indicate how much your followers are enjoying your content and want to share it with their own followers.
- Impressions: The number of times your post has been seen can give you an idea of the reach of your content.
- Reach: The number of unique users who have seen your post can give you a more accurate understanding of the reach of your content.
- Followers: Keep track of the number of new followers you’re gaining over time and analyse the growth rate.
- Click-through rate (CTR): The number of clicks on a link in your bio or in a post compared to the number of impressions can give you an idea of how effective your call-to-action is.
- Save rate: The number of times your post has been saved can indicate the level of engagement and interest in your content.
You can access these metrics through the Instagram Insights feature, available to Instagram Business and Creator accounts.