No matter what phase your business is at, you’re probably going to need external funding to help you manage your working capital and investment for growth and there are now many options for seed and series funding aimed at helping your business grow. If you’re not already involved in the …
With the rising cost of leads and reduced conversions rates, lead generation is becoming more expensive and less sustainable than ever. But with long sales cycles and limited opportunity for repeat business, what’s the alternative? Real estate is, by its very nature, transactional. We buy homes so rarely, that we …
Remote working is often cited as a panacea for everything from work-life balance and staff retention to urban planning and the global environment, but it’s still very much in the minority. Most people that work remotely are self-employed, perform roles which occur offsite or only do so infrequently, so why …
The Internet is full of people willing to tell you how to leverage globalisation and advertising to create niches giving you a global reach, but for the vast majority of businesses, their customers are more local and time-bound. With banner blindness growing and voice searches increasing, marketing and sales will …
In a highly fragmented media world, where engagement rates on social media are measured in fractions of a per cent, it’s becoming increasingly important to nurture your clients and leverage existing relationships, especially in traditionally transactional industries. Lead generation is also getting tougher. Banner blindness has drastically reduced the effectiveness …
Inbound marketing has a reputation for buzzwords, from Aida to Zeitgeist the marketing world naturally creates niches within itself, replete with its own language and cachet. Demand generators look down on lead gen specialists, whereas growth hackers are the new hipsters. But what really is the difference, and, for …
Effective marketing can be the difference between success or failure for startups, so getting your startup marketing right is essential. It’s a scary fact that more than 90% of startups fail according to Failory, whether it’s through lack of funding, a product that doesn’t meet expectations or simply because they …
Keywords and hashtags are key to online and social marketing and it’s really important to make sure the keywords we are using are those our customers are using, not just the marketing department!
Economics are driving the creation of new hybrid estate agency models more than consumer buyer behaviour.
