How to write an SEO friendly blogs Social media may be the darling of the marketing world, allowing creatives to put together engaging images, videos and audio, but Google search is still the best way to find engaged, motivated and […]
Transactional marketing is dead! 8 expert tips to build strong relationships with your base
In a highly fragmented media world, where engagement rates on social media are measured in fractions of a per cent, it’s becoming increasingly important to nurture your clients and leverage existing relationships, especially in traditionally transactional industries. Lead generation […]
Why spend time on researching keywords and Phrases
Search Keywords and phrases Whether you are writing content, creating a search friendly website or planning on investing in adwords, picking the right words and phrases is essential if you want your content to be seen. It’s not an easy […]
What is search intent and why is it important
What is search intent and why is it important When people search they are not always looking to buy. most often they are just looking for information, in order to better understand a subject or issue, before looking for more […]
Keyword research made simple. What are the best Keyword research tools
Keyword research can be as limited or as detailed as time and budget allows. youtube, facebook and google all contain information that will point you in the right direction, but there are also free and paid tools which can give […]
Finding keywords to create powerful, customer-centric content
Keywords and Hashtags are vital to content marketing, so do your research and base your content around what your customers are looking for.
Using Instagram marketing to communicate your brand’s Unique Voice
Instagram can be a highly effective marketing tool if used correctly. If you’re not sure whether it’s right for you, read our introductory guide now.
Boost your small business with simple content marketing ideas
Micro businesses often struggle to stand out against their bigger corporate cousins, but content marketing can help bridge that gap.
Understanding how customers learn, search and make decisions lets you build relationships earlier in the marketing funnel, increasing reach and conversions.
Search Engine Optimisation tips for Small Businesses
Search engine optimisation (SEO) shouldn’t scare any one off. A few simple steps can greatly improve your search ranking and increase your visitors. If you’ve got a website, you’ve heard of SEO, and how important SEO is to building your […]
How to write a sales and marketing plan
Your sales and marketing strategy defines how you will go to market with your product and is a statement of the value you expect to offer to your customer, how you are going to do it. It can be as […]