Remote working is often cited as a panacea for everything from work-life balance and staff retention to urban planning and the global environment, but it’s still very much in the minority. Most people that work remotely are self-employed, perform roles which occur offsite or only do so infrequently, so why is it that remote working…
The Internet is full of people willing to tell you how to leverage globalisation and advertising to create niches giving you a global reach, but for the vast majority of businesses, their customers are more local and time-bound. With banner blindness growing and voice searches increasing, marketing and sales will become more “hyperlocal”, so it’s…
In a highly fragmented media world, where engagement rates on social media are measured in fractions of a per cent, it’s becoming increasingly important to nurture your clients and leverage existing relationships, especially in traditionally transactional industries. Lead generation is also getting tougher. Banner blindness has drastically reduced the effectiveness of paid advertising on social…
Inbound marketing has a reputation for buzzwords, from Aida to Zeitgeist the marketing world naturally creates niches within itself, replete with its own language and cachet. Demand generators look down on lead gen specialists, whereas growth hackers are the new hipsters. But what really is the difference, and, for small businesses, does it really…
Effective marketing can be the difference between success or failure for startups, so getting your startup marketing right is essential. It’s a scary fact that more than 90% of startups fail according to Failory, whether it’s through lack of funding, a product that doesn’t meet expectations or simply because they don’t get the right message…
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Well, that’s not exactly true, CRM ( Customer Relationship Management) software is a useful tool that allows you to centralise your records, manage processes and create a series of analytical and operational reports which let you know what’s going on in your business. However, they are expensive to set up and to manage and require…
Whether you are selling or marketing, your aim is to win the resources of the customer and these days, one of the most precious commodities is their attention. From lead generation onwards, your most important task is to get the customer to engage with your communications, to give you their attention and as media becomes…