In a highly fragmented media world, where engagement rates on social media are measured in fractions of a per cent, it’s becoming increasingly important to nurture your clients and leverage existing relationships, especially in traditionally transactional industries. Lead generation […]
Using Instagram marketing to communicate your brand’s Unique Voice
Instagram can be a highly effective marketing tool if used correctly. If you’re not sure whether it’s right for you, read our introductory guide now.
Boost your small business with simple content marketing ideas
Micro businesses often struggle to stand out against their bigger corporate cousins, but content marketing can help bridge that gap.
Understanding how customers learn, search and make decisions lets you build relationships earlier in the marketing funnel, increasing reach and conversions.
How to write a sales and marketing plan
Your sales and marketing strategy defines how you will go to market with your product and is a statement of the value you expect to offer to your customer, how you are going to do it. It can be as […]
The marketing funnel.
The marketing funnel describes the process that brings casual viewers closer to your business with a view to converting them to customers.
Relationship and content marketing are the real game-changers for real estate.
Estate agents like Keller Williams are increasingly adopting relationship and content marketing as they realise the transactional model can’t last.
Inbound marketing flavours. Am I a growth hacker or a demand generator?
As an entrepreneur, the range of inbound marketing approaches can be confusing, but what is the real difference and which one is right for me?
Location, location, location…The importance of hyperlocal marketing in local businesses
The Internet is full of people willing to tell you how to leverage globalisation and advertising to create niches giving you a global reach, but for the vast majority of businesses, their customers are more local and time-bound. With banner […]
Understand customer needs to boost your marketing communications. Sell Holes not drills!
Many companies focus their marketing on the product, not on the customer needs, but customers are looking for solutions not features, so your comms need to talk less about what you do and more about how you solve their problems.
Effective Startup marketing – 6 major mistakes and how to avoid them
Getting your Startup marketing right is not rocket science, but it can be the difference between success and failure. Here’s a summary of what not to do!