Going out on your own is exciting but can be daunting, so having someone to lean on and keep you on track can be invaluable. Business coaches and mentors are experienced professionals who offer guidance and objectivity for when you can’t see the wood for the trees.
How can a business coach or mentor help you?
Where are you going?
We all start out with a vision, but sometimes we can lose our way and make decisions that seem commercially correct, but might be distracting from our goals. A mentor can help you clarify your vision and ensure that you remain true to your intended goals as you grow.
How are your going to get there
Business planning seems difficult, but like all things, it’s made up of little steps. Who is my customer, what are their biggest problems, how can I solve them, and how do I let them know I exist?
The rest will develop with time, and as it’s likely to change as you develop, its worth keeping an open mind in any case.
Resilience is key to business success, and a coach can help you to stay motivated when things get tough, reassure you that you’re making the right decision and sometimes push you when you’re flagging.
Coping with change
Change is inevitable in business, but we don’t always like feeling like we’re wrong.. Being flexible in your business model and open to change is essential, and a Coach can help both recognise the need for change and help you deal with it.
Areas Of Expertise
With over 30 years of senior marketing management experience, I have helped many organisations deliver growth through simple, implementable marketing plans. Whether you are an established business or just starting out, I will help you refine your strategy and get you where you want to be.
- Small business
- Planning a start up
- Moving online
- Changing direction
- Marketing communications
- Long term planning
- Seeking finance
Getting a partner that understands the pressures and limitations that small businesses face is essential. make sure your coach comes from a similar background and understands what you are trying to achieve
― Small Business ―
Being true to your initial goals is essential, providing both a credibility and authority to your brand and ensuring that you continue to be motivated and enjoy your business.
― Vision ―
Being open to change can be the difference between success and failure. Your growth should be a series of small questions not massive statements. Each answer will bring you closer to the perfect offering.
― Changing Direction ―
Being an entrepreneur can be tiring and demoralising. Having a coach you can rely on to pick you up, remind you why you started this journey and show you how to get your motivation back is essential.
― Motivation ―
Having a great product means nothing of no-one knows about it! Creating an audience is more important that having a product to sell, as you audience can help define what the product might be and may take you off into a new and better direction.
― Marketing communications ―