How important is pricing for a small business
Pricing is extremely important for a small business as it directly affects the profitability and competitiveness of the business. A wrong pricing strategy can lead …
Marketing Strategy
What is competitive advantage
Competitive advantage refers to an attribute or a combination of attributes that allows a company to produce goods or services better or more cheaply than …
What is innovation
Innovation refers to the creation and implementation of new ideas, products, processes or services, leading to improvements in the quality of life, business competitiveness and …
Finding and using Images for my website
images can be important for Search Engine Optimization (SEO). The use of images on a website can improve the user experience and make the content …
What are the main innovation models
There are several innovation models, including: What is design thinking? Design thinking is a human-centred, iterative problem-solving approach that involves empathy, experimentation, and iteration in …
What are my legal responsibilities as a website owner
As a website owner, you have various legal responsibilities, including: These are general guidelines, and the specific legal responsibilities may vary based on the jurisdiction …
Can storytelling improve my website?
Storytelling can improve your website by making it more engaging, memorable, and effective at conveying your message. A well-crafted story can help you establish a …
Extremely effective words! What are power words and why should I use them.
Power words are words or phrases that evoke emotions and are often used in marketing and advertising to trigger a psychological response in the reader …
7 key elements of influence and how can the small business owner use them to grow their customer base
Influence refers to the ability to affect or sway the thoughts, feelings, and actions of others. It is the power or capacity to bring about …
8 types of online advertising for small businesses
Online advertising refers to the use of the internet to promote goods, services, or ideas through various forms of digital media such as websites, social …