Picking the right business model for Estate Agency
Economics are driving the creation of new hybrid estate agency models more than consumer buyer behaviour.
Inbound marketing flavours. Am I a growth hacker or a demand generator?
As an entrepreneur, the range of inbound marketing approaches can be confusing, but what is the real difference and which one is right for me?
Location, location, location…The importance of hyperlocal marketing in local businesses
The Internet is full of people willing to tell you how to leverage globalisation and advertising to create niches giving you a global reach, but …
Understand customer needs to boost your marketing communications. Sell Holes not drills!
Many companies focus their marketing on the product, not on the customer needs, but customers are looking for solutions not features, so your comms need to talk less about what you do and more about how you solve their problems.
Effective Startup marketing – 6 major mistakes and how to avoid them
Getting your Startup marketing right is not rocket science, but it can be the difference between success and failure. Here’s a summary of what not to do!
Effective communications are customer-centric
If you are selling or marketing, your aim is to win the resources of the customer and the most precious commodity is their attention. Good …
6 steps to building a strong personal brand
Helping you stand out in an increasingly crowded market place The development of social media and online sharing platforms was supposed to make marketing easier, …