The Internet is full of people willing to tell you how to leverage globalisation and advertising to create niches giving you a global reach, but …

Many companies focus their marketing on the product, not on the customer needs, but customers are looking for solutions not features, so your comms need to talk less about what you do and more about how you solve their problems.

Getting your Startup marketing right is not rocket science, but it can be the difference between success and failure. Here’s a summary of what not to do!

If you are selling or marketing, your aim is to win the resources of the customer and the most precious commodity is their attention. Good …

Helping you stand out in an increasingly crowded market place The development of social media and online sharing platforms was supposed to make marketing easier, …