Unlocking New Market Opportunities through Non-Customer Analysis in Blue Ocean Strategy
Blue Ocean Strategy is a business methodology that emphasises the creation of new market spaces rather than competing in existing ones. One key aspect of …
Google Ads for Small Business Owners: How to Drive Traffic and Boost Sales
If you’re a small business owner, you know that driving traffic to your website and converting visitors into customers is crucial to your success. That’s …
Best Practices When Designing a Homepage for Your Website
The homepage of your website is one of the most important pages on your site. It’s often the first thing a visitor sees, and it …
Top Ten disruptive innovation books
Disruptive innovation has become a buzzword in the business world, referring to a process by which new technologies and business models disrupt existing industries and …
Top 10 Must-Read innovation books for Aspiring Entrepreneurs
Innovation is a key driver of success in today’s fast-paced and rapidly changing business world. As an aspiring entrepreneur, it’s crucial to stay ahead of …
Top 10 Open Innovation books: Expand Your Understanding of Collaborative Innovation
Open innovation has become a key concept in the world of business, encouraging organisations to look beyond their internal resources and engage with external partners, …
Understanding the Importance of the Customer Box in the Lean Startup Canvas
The Lean Startup methodology is a popular approach for building new businesses or launching innovative products. At its core, the Lean Startup is about getting …
Content Optimisation for Small Businesses: Boost Your Online Presence
As a small business, it’s important to have a strong online presence to attract customers and grow your brand. One of the best ways to …
How to Effectively Increase Your Facebook audience
Facebook has become an essential tool for businesses and individuals to connect with people all around the world. Whether you are a business owner looking …
The Art of Timing: Picking the Right Time to Post for Maximum Impact
In today’s digital age, social media has become an essential tool for businesses, influencers, and individuals to reach out to their audiences. With the abundance …