The marketing funnel
The marketing funnel describes the process that brings casual viewers closer to your business with a view to converting them to customers.
Relationship and content marketing are the real game-changers for real estate.
Estate agents like Keller Williams are increasingly adopting relationship and content marketing as they realise the transactional model can’t last.
How to create a video course and publish online
Technology has made this simpler to record at an acceptable quality, with Hi resolution cameras and microphones available on most phones, but that hasn’t removed the personal barriers. Getting comfortable in front of a camera takes practice, confidence and planning, so Follow these simple steps to record your first video.
What you do with it is up to you, the most important thing is just doing it
Need help getting started? Pre-seed finance for startups.
Looking for funding before you start your business? there are a range of options if you’ve put the work in
Picking the right business model for Estate Agency
Economics are driving the creation of new hybrid estate agency models more than consumer buyer behaviour.
Inbound marketing flavours. Am I a growth hacker or a demand generator?
As an entrepreneur, the range of inbound marketing approaches can be confusing, but what is the real difference and which one is right for me?
Location, location, location…
The importance of hyperlocal marketing in local businesses The Internet is full of people willing to tell you how to leverage globalisation and advertising to create niches giving you a global reach, but for the vast majority of businesses, their customers are more local and time-bound. With banner blindness growing …
Holes not drills
Customers are looking for solutions not features, so your comms need to talk less about what you do and more about how you solve their problems.
Effective Startup marketing – 6 major mistakes and how to avoid them
Getting your Startup marketing right is not rocket science, but it can be the difference between success and failure. Here’s a summary of what not to do!
Effective communications are customer-centric
If you are selling or marketing, your aim is to win the resources of the customer and the most precious commodity is their attention. Good communication is key Whether you are selling or marketing, your aim is to win the resources of the customer and these days, one of the …