Relationship and content marketing are the real game-changers for real estate.

With the rising cost of leads and reduced conversions rates, lead generation is becoming more expensive and less sustainable than ever. But with long sales cycles and limited opportunity for repeat business, what’s the alternative?  Real estate is, by its very nature, transactional. We buy homes so rarely, that we …

Location, location, location… the importance of hyperlocal marketing in local businesses

The Internet is full of people willing to tell you how to leverage globalisation and advertising to create niches giving you a global reach, but for the vast majority of businesses, their customers are more local and time-bound.  With banner blindness growing and voice searches increasing, marketing and sales will …

Transactional marketing is dead! 8 expert tips to build strong relationships with your base

In a highly fragmented media world, where engagement rates on social media are measured in fractions of a per cent, it’s becoming increasingly important to nurture your clients and leverage existing relationships, especially in traditionally transactional industries.  Lead generation is also getting tougher. Banner blindness has drastically reduced the effectiveness …

Inbound marketing flavours. Am I a growth hacker or a demand generator? And does it matter????

Inbound marketing has a reputation for buzzwords, from Aida to Zeitgeist the marketing world naturally creates niches within itself, replete with its own language and cachet.   Demand generators look down on lead gen specialists, whereas growth hackers are the new hipsters. But what really is the difference, and, for …

Effective Startup marketing – 6 major mistakes and how to avoid them

Effective marketing can be the difference between success or failure for startups, so getting your startup marketing right is essential. It’s a scary fact that more than 90% of startups fail according to Failory, whether it’s through lack of funding, a product that doesn’t meet expectations or simply because they …