Transactional marketing is dead! 8 expert tips to build strong relationships with your base

In a highly fragmented media world, where engagement rates on social media are measured in fractions of a per cent, it’s becoming increasingly important to nurture your clients and leverage existing relationships, especially in traditionally transactional industries.  Lead generation is also getting tougher. Banner blindness has drastically reduced the effectiveness of paid advertising on social

startup marketing mistakes advice

Effective Startup marketing – 6 major mistakes and how to avoid them

Effective marketing can be the difference between success or failure for startups, so getting your startup marketing right is essential. Contents Effective marketing can be the difference between success or failure for startups, so getting your startup marketing right is essential.What am I trying to do?Who’s my audienceDon’t be a startup marketing magpie!Where do I

Holes not drills 2

Holes not drills

One of my favourite comments about marketing is from Thomas Levitt, who said “People don’t want 1/4″ drills, they want 1/4″ holes”. What he’s talking about is the importance of understanding why your potential customer is looking for a solution, what motivates them to either seek a solution proactively either online or by visiting your

What's this all about? 3

What’s this all about?

I have spent the last 20 odd years delivering growth for large and small companies in a range of commercial functions. I’ve been a sales man, a delivery driver, a marketing Director, business development, purchasing, if it involved a commercial transaction, chances are I’ve done it. I’ve sold to consumers, businesses and Governments, worked online