Many companies focus their marketing on the product, not on the customer needs, but customers are looking for solutions not features, so your comms need to talk less about what you do and more about how you solve their problems.
Simple tips and approaches that help businesses grow
Many companies focus their marketing on the product, not on the customer needs, but customers are looking for solutions not features, so your comms need to talk less about what you do and more about how you solve their problems.