Instagram can be a highly effective marketing tool if used correctly. If you’re not sure whether it’s right for you, read our introductory guide now.

Location, location, location…The importance of hyperlocal marketing in local businesses
The Internet is full of people willing to tell you how to leverage globalisation and advertising to create niches giving you a global reach, but for the vast majority of businesses, their customers are more local and time-bound. With banner […]

Effective communications are customer-centric
If you are selling or marketing, your aim is to win the resources of the customer and the most precious commodity is their attention. Good communication is key Whether you are selling or marketing, your aim is to win the […]

6 steps to building a strong personal brand
Helping you stand out in an increasingly crowded market place The development of social media and online sharing platforms was supposed to make marketing easier, but it’s just increased the number of potential competitors for a share of your customer’s […]