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Simplifying Marketing

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Category: Communications Objectives

relationship marketing

Transactional marketing is dead! 8 expert tips to build strong relationships with your base

23rd May 2021Communications Objectives, Customer journey

  In a highly fragmented media world, where engagement rates on social media are measured in fractions of a per cent, it’s becoming increasingly important to nurture your clients and leverage existing relationships, especially in traditionally transactional industries. Lead generation […]

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Boost your small business with simple content marketing ideas

4th May 2021Communications Objectives, Content marketing

Micro businesses often struggle to stand out against their bigger corporate cousins, but content marketing can help bridge that gap.

Understanding how customers learn, search and make decisions lets you build relationships earlier in the marketing funnel, increasing reach and conversions.

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communication

Effective communications are customer-centric

29th January 2021Communications Objectives, Customer, Messaging and Voice

If you are selling or marketing, your aim is to win the resources of the customer and the most precious commodity is their attention. Good communication is key Whether you are selling or marketing, your aim is to win the […]

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6 steps to building a strong personal brand

28th January 2021Communications Objectives, Influence and Authority, Messaging and Voice

Helping you stand out in an increasingly crowded market place The development of social media and online sharing platforms was supposed to make marketing easier, but it’s just increased the number of potential competitors for a share of your customer’s […]

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  • Create your first website
    WordPress made easy!! How to create your first website in 14 easy steps
    Building your first website shouldn’t be a scary proposition. These days WordPress and hosting companies have made creating a website that does everything you need your first website to do so easy, that anyone who can use the internet can […]
  • 4 boxes innovation business model
    The four boxes of innovation. Making sure your startup is focussing on what’s important in 4 easy steps. 
    Business models seem complex, but in reality, they can be broken down in to four boxes whose relevance grows with your business. You can focus on 2 at the start, and add complexity as the business gets bigger. There’s no […]
  • Are you really listening? The 6 key benefits of active listening
    As an entrepreneur, one of the best ways to understand how problems in your company are being handled is by actively listening. Do not let management issues consume your time and energy unless you have already listened to the workers […]
  • Innovation
    The 10 Types and the Innovation landscape. A Beginners guide to Innovation
    Innovation is one of the most talked about topics in global business today. However, there are not many companies that have a clear idea of how to define innovation or the different types of innovation. This article looks at different […]
  • Good Leader
    What makes a good leader? 10 Quick Tips To Mastering LEADERSHIP SKILLS.
    A good business leader is someone who can see the big picture in the midst of a fast-paced environment. In today’s workplace, leaders must be knowledgeable, flexible, and responsive to change. They must appreciate the power of remaining open-minded and […]
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0873872540
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Glenageary
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