In a highly fragmented media world, where engagement rates on social media are measured in fractions of a per cent, it’s becoming increasingly important to nurture your clients and leverage existing relationships, especially in traditionally transactional industries. Lead generation […]
Boost your small business with simple content marketing ideas
Micro businesses often struggle to stand out against their bigger corporate cousins, but content marketing can help bridge that gap.
Understanding how customers learn, search and make decisions lets you build relationships earlier in the marketing funnel, increasing reach and conversions.
Effective communications are customer-centric
If you are selling or marketing, your aim is to win the resources of the customer and the most precious commodity is their attention. Good communication is key Whether you are selling or marketing, your aim is to win the […]
6 steps to building a strong personal brand
Helping you stand out in an increasingly crowded market place The development of social media and online sharing platforms was supposed to make marketing easier, but it’s just increased the number of potential competitors for a share of your customer’s […]