The marketing funnel
The marketing funnel describes the process that brings casual viewers closer to your business with a view to converting them to customers.
Relationship and content marketing are the real game-changers for real estate.
Estate agents like Keller Williams are increasingly adopting relationship and content marketing as they realise the transactional model can’t last.
How to create a video course and publish online
Technology has made this simpler to record at an acceptable quality, with Hi resolution cameras and microphones available on most phones, but that hasn’t removed the personal barriers. Getting comfortable in front of a camera takes practice, confidence and planning, so Follow these simple steps to record your first video.
What you do with it is up to you, the most important thing is just doing it
Location, location, location…
The importance of hyperlocal marketing in local businesses The Internet is full of people willing to tell you how to leverage globalisation and advertising to create niches giving you a global reach, but for the vast majority of businesses, their customers are more local and time-bound. With banner blindness growing …
Effective communications are customer-centric
If you are selling or marketing, your aim is to win the resources of the customer and the most precious commodity is their attention. Good communication is key Whether you are selling or marketing, your aim is to win the resources of the customer and these days, one of the …
6 steps to building a strong personal brand
Helping you stand out in an increasingly crowded market place The development of social media and online sharing platforms was supposed to make marketing easier, but it’s just increased the number of potential competitors for a share of your customer’s mind. And it’s shifted the focus from the company to …