Building your first website shouldn’t be a scary proposition. These days WordPress and hosting companies have made creating a website that does everything you need your first website to do so easy, that anyone who can use the internet can
The four boxes of innovation. Making sure your startup is focussing on what’s important in 4 easy steps.
Business models seem complex, but in reality, they can be broken down in to four boxes whose relevance grows with your business. You can focus on 2 at the start, and add complexity as the business gets bigger. There’s no
As an entrepreneur, one of the best ways to understand how problems in your company are being handled is by actively listening. Do not let management issues consume your time and energy unless you have already listened to the workers
Innovation is one of the most talked about topics in global business today. However, there are not many companies that have a clear idea of how to define innovation or the different types of innovation. This article looks at different
A good business leader is someone who can see the big picture in the midst of a fast-paced environment. In today’s workplace, leaders must be knowledgeable, flexible, and responsive to change. They must appreciate the power of remaining open-minded and
In a highly fragmented media world, where engagement rates on social media are measured in fractions of a per cent, it’s becoming increasingly important to nurture your clients and leverage existing relationships, especially in traditionally transactional industries. Lead generation
Search Keywords and phrases Whether you are writing content, creating a search friendly website or planning on investing in adwords, picking the right words and phrases is essential if you want your content to be seen. It’s not an easy
Keyword research can be as limited or as detailed as time and budget allows. youtube, facebook and google all contain information that will point you in the right direction, but there are also free and paid tools which can give
Keywords and Hashtags are vital to content marketing, so do your research and base your content around what your customers are looking for.
Instagram can be a highly effective marketing tool if used correctly. If you’re not sure whether it’s right for you, read our introductory guide now.
Micro businesses often struggle to stand out against their bigger corporate cousins, but content marketing can help bridge that gap.
Understanding how customers learn, search and make decisions lets you build relationships earlier in the marketing funnel, increasing reach and conversions.
Search engine optimisation (SEO) shouldn’t scare any one off. A few simple steps can greatly improve your search ranking and increase your visitors. If you’ve got a website, you’ve heard of SEO, and how important SEO is to building your
Companies need to be more focussed on what they need to get from their CRM systems and tools than themselves – Never lose sight of your objectives!
Estate agents like Keller Williams are increasingly adopting relationship and content marketing as they realise the transactional model can’t last.
Technology has made this simpler to record at an acceptable quality, with Hi resolution cameras and microphones available on most phones, but that hasn’t removed the personal barriers. Getting comfortable in front of a camera takes practice, confidence and planning, so Follow these simple steps to record your first video.
What you do with it is up to you, the most important thing is just doing it
Looking for funding before you start your business? there are a range of options if you’ve put the work in
Economics are driving the creation of new hybrid estate agency models more than consumer buyer behaviour.
As an entrepreneur, the range of inbound marketing approaches can be confusing, but what is the real difference and which one is right for me?
The Internet is full of people willing to tell you how to leverage globalisation and advertising to create niches giving you a global reach, but for the vast majority of businesses, their customers are more local and time-bound. With banner
Many companies focus their marketing on the product, not on the customer needs, but customers are looking for solutions not features, so your comms need to talk less about what you do and more about how you solve their problems.
Getting your Startup marketing right is not rocket science, but it can be the difference between success and failure. Here’s a summary of what not to do!
Helping you stand out in an increasingly crowded market place The development of social media and online sharing platforms was supposed to make marketing easier, but it’s just increased the number of potential competitors for a share of your customer’s