Well, that’s not exactly true, CRM ( Customer Relationship Management) software is a useful tool that allows you to centralise your records, manage processes and create a series of analytical and operational reports which let you know what’s going on in your business. However, they are expensive to set up …
Whether you are selling or marketing, your aim is to win the resources of the customer and these days, one of the most precious commodities is their attention. From lead generation onwards, your most important task is to get the customer to engage with your communications, to give you their …
One of my favourite comments about marketing is from Thomas Levitt, who said “People don’t want 1/4″ drills, they want 1/4″ holes”. What he’s talking about is the importance of understanding why your potential customer is looking for a solution, what motivates them to either seek a solution proactively either …
I have spent the last 20 odd years delivering growth for large and small companies in a range of commercial functions. I’ve been a sales man, a delivery driver, a marketing Director, business development, purchasing, if it involved a commercial transaction, chances are I’ve done it. I’ve sold to consumers, …
