You don’t need a CRM!

Well, that’s not exactly true, CRM ( Customer Relationship Management) software is a useful tool that allows you to centralise your records, manage processes and create a series of analytical and operational reports which let you know what’s going on in your business. However, they are expensive to set up …

Holes not drills

One of my favourite comments about marketing is from Thomas Levitt, who said “People don’t want 1/4″ drills, they want 1/4″ holes”. What he’s talking about is the importance of understanding why your potential customer is looking for a solution, what motivates them to either seek a solution proactively either …

What’s this all about?

I have spent the last 20 odd years delivering growth for large and small companies in a range of commercial functions. I’ve been a sales man, a delivery driver, a marketing Director, business development, purchasing, if it involved a commercial transaction, chances are I’ve done it. I’ve sold to consumers, …